Nothing smells like a lily. About a quarter of all Dutch flowers bulbs are lilies. The bulbs are grown mostly in the north-western and eastern parts of Holland. Lilies find their way to gardens all over the world, but most lily bulbs are used for flower production.

The flowers are grown from the bulbs, after which the flowers are cut and sold to consumers around the globe. Lilies are native to the northern hemisphere and can be found in the wild in Europa, Asia and North America. The most famous lily is probably the Madonna lily (Lilium candidum). Madonna lilies were already mentioned in the Bible and were frequently used in paintings together with the Blessed Virgin Mary to symbolise purity. Lilies are still important in Catholic culture, but they are also an integral part of life in countries such as China, Vietnam and Japan.